Ever since she was a Girl Scout, Susanne Croft has always believed in the value of saving things and not giving in to a culture of mindless wastefulness. Having grown up with an acute awareness of the various crises our global consumer society is facing, she became a determined advocate for “greening” society through combined government and private initiatives. After sharpening her teeth as the City of Spokane’s Sustainability Director, she decided to create a private consulting firm. She now provides information and assistance to businesses seeking to incorporate sustainable practices into their operations. In addition, her company hosts a forum where like-minded individuals and organizations can mingle, communicate and support each other as they seek to create a greener, respect-based and long-term oriented business environment.